A thought-provoking, sense-driven journey on two wheels across the rolling, picturesque European countryside.


Borgo Egnazia Southern Visions

Revolutionise your business. Cultivate connections. Go on a journey like no other.

This Pursuit will take you to Italy, where you’ll debate challenges over a glass of red, unearth solutions as you peddle sun-scorched roads, and collectively move business forward while attending to your taste buds. Aah, the good life…

Some clues about the Pursuit are revealed below… As for the exact itinerary? Trust us, and be transformed.

Only 20 challengers will make the cut. Committed applicants only. Successful challengers will be informed from 17 December.

* *
Job title * Company *
Company website *
LinkedIn profile
Are you: *
Have you attended PURE before? *
Country of residence *
Date of birth *
Do you confirm you can travel to Bari, Italy and arrive by 2pm on Sunday 20 May until departure on Friday 25 May 2018 after breakfast? *
Are you adventurous at heart? *
Are you willing to leave your ego behind? *
Are you prepared to speak your mind and bring bright ideas to the table? *
Are you willing to immerse yourself in creative thinking while being completely unplugged? *
Do you have a basic level of fitness? *
Do you hold a valid driving licence? *
Are you comfortable riding a bike? (Don’t worry, no lycra required!) *
Are you a self-confessed foodie and willing to get hands-on in the kitchen? *
Are you a happy camper... (fully equipped and for one night only!)? *

During a PURE Pursuit, every challenger leads an informal 30-minute discussion about a big idea that’s changing worlds – whether that's within, or outside our industry. This involves introducing a topic for 5 minutes and opening it out to the crowd for further discussion.

Please suggest a topic you’d bring to the table, including a discussion title of 80 characters and an overview of up to 250 words. Remember to make it short, sharp & sexy – you’re up against hundreds of applicants so make it count and be as creative as you like!

To get your creative juices flowing... Justin Wateridge, Managing Director at Steppes Travel, titled his discussion at PURE Pursuits 2017: "#refusetouse – say no to plastic".

Your discussion overview (250 words max.) *
Will you be attending PURE 2018? *

On a PURE Pursuit, you never know what you’re doing day-to-day, but the cost includes all transfers upon arrival until departure (whether that’s by private charter plane, car or boat), accommodation (which can be a mixture of boutique hotels, lodges and camping), meals, beverages, equipment and activities that form the unique PURE Pursuits programme. What it doesn’t cover is any specialist clothing you may want to purchase or your international flights.

Do you agree to the cost of £3,999, which is all-inclusive (with the exception of international airfares)? *
I have read and agreed to the terms and conditions and understand that cancellation fees apply from this point onwards, starting from £600 (clause 5). *

Please note that by submitting this form, if successful in your application, you'll be invoiced immediately and from then on, be known as a 2018 Challenger!



20-25 MAY 2018





  • 5 nights’ accommodation (ranging from camping, to lodges and boutique hotels)
  • 6 days to build meaningful relationships for yourself and your business
  • Up to 20 x 30 minute discussions
  • Up to 3 expert-led workshops to challenge your thinking
  • Gourmet meals and all beverages
  • Ground transfers upon airport arrival to departure
  • All activities during a journey of a lifetime

Transformation is personal. Discover a different pace with our purple and green journeys in 2018…

Good level of fitness + skills

Land of the Midnight Sun


8-13 APRIL 2018

Good level of fitness

Jungle Out There


25-30 NOVEMBER 2018