A thought-provoking, sense-driven journey on two wheels across the rolling, picturesque European countryside.


Borgo Egnazia Southern Visions

PURE Pursuits Italy received applications from all corners of the globe ready to revolutionise their businesses on a journey like no other.

Our elite group of 2018 Challengers includes two travel industry outsiders: The Boom! Founder, Scott Morrison and, the man also known as ‘The Wizard’… Andrew Wallas, Founder & CEO of Business Alchemy Limited.

  • Agustina	Lagos Marmol

    Agustina Lagos Marmol
    Founder & MD, Dolomite Mountains

  • Alexis Vincent

    Alexis Vincent
    Founder, Dive Butler / Life Butler

  • Andrew Wallas

    Andrew Wallas
    Founder & CEO, Business Alchemy Limited

  • Caroline Wallace

    Caroline Wallace
    Owner, Caroline Travels the World

  • Daniel Fraser

    Daniel Fraser
    Owner, Smiling Albino

  • Emilio Heredia

    Emilio Heredia
    Director, Papayaplaya Project

  • Eva Stelzer

    Eva Stelzer
    Founder, Evia Active Travel

  • George Dominic

    George Dominic
    Executive Director, CGH Earth

  • Joe Solomon

    Joe Solomon
    President, Iconic Adventures

  • Katherine Usher

    Katherine Usher
    Director of Sales and Guest Services, Trek Travel

  • Lila Fox

    Lila Fox
    Owner, Lila Fox Travel Co.

  • Liza	Masias

    Liza Masias
    Business Development, Inkaterra

  • Maria Victoria Saiz

    Maria Victoria Saiz
    Owner & CEO, MVS Travel

  • Rhett Lego

    Rhett Lego
    CEO, The Conjoint Marketing Group GmbH

  • Rohit Kohli

    Rohit Kohli
    Managing Director, Creative Travel

  • Scott Morrison

    Scott Morrison
    Founder, The Boom!

  • SJ Lee

    SJ Lee
    Executive Director, The Travel&Leisure

  • Sunita Hedaoo

    Sunita Hedaoo
    Founder, Kora Journeys Powered by Frosch



20-25 MAY 2018





  • 5 nights’ accommodation (ranging from camping, to lodges and boutique hotels)
  • 6 days to build meaningful relationships for yourself and your business
  • Up to 20 x 30 minute discussions
  • Up to 3 expert-led workshops to challenge your thinking
  • Gourmet meals and all beverages
  • Ground transfers upon airport arrival to departure
  • All activities during a journey of a lifetime