5 nights & 6 days

2 expert-led workshops

up to 20 x 30 minute discussions

up to 20 industry leaders & visionaries

2 outside experts

1 life-changing journey

The brainchild of This is Beyond, the mavericks behind PURE Life Experiences, PURE Pursuits is a platform designed to drive the travel industry forward in an intimate, perception-altering setting.

More than a test of physical and emotional endurance, each challenge is ultimately a chance to riff off the finest minds in luxury travel. Wherever the location, days are punctuated by challenger-led discussions and workshops, where industry topics ranging from the comfortable to the controversial are approached in a relaxed, collaborative environment.

Past Pursuits have seen travel’s leading minds go off-grid in the American West and journey through the Italian countryside in vintage cars, all in the name of forging a new way forward for luxury travel.

Good level of fitness

To The Edge Of The Alpine Valleys


5-10 June 2022, ITALY

Take your business on a voyage of discovery through the soaring peaks of Italy’s dramatic Dolomite Mountains.