5 nights & 6 days
2 expert-led workshops
up to 20 x 30 minute discussions
up to 20 industry leaders & visionaries
2 outside experts
1 life-changing journey
The brainchild of This is Beyond, the mavericks behind PURE Life Experiences, PURE Pursuits is a platform designed to drive the travel industry forward in an intimate, perception-altering setting.
More than a test of physical and emotional endurance, each challenge is ultimately a chance to riff off the finest minds in luxury travel. Wherever the location, days are punctuated by challenger-led discussions and workshops, where industry topics ranging from the comfortable to the controversial are approached in a relaxed, collaborative environment.
Past Pursuits have seen travel’s leading minds go off-grid in the American West and journey through the Italian countryside in vintage cars, all in the name of forging a new way forward for luxury travel.
“That rare exchange of passionate and like-minded, yet utterly diverse visions played an invaluable role in the birth of 700,000 Heures, my new, ephemeral adventures for Mason des Rêves.”
Thierry Teyssier, CEO, Masons des Rêves and 2016 Challenger (Land of Fire & Ice, Iceland)
“The travel industry is incredibly relationship driven, so building strong relationships with the various people on the trip was also of huge benefit to my business.”
Justin Huxter, Owner, Cartology Travel and 2017 Challenger (Frontier Thinking, Idaho)
“I loved every minute, plus the energy and being able to learn so much from a truly unique and enriching group of industry leaders, while being disconnected for 5 days entirely”
Agustina Lagos Marmol, Founder & MD, Dolomite Mountains and 2018 Challenger (La Dolce Vita, Italy)
“PURE Pursuits was a totally enlightening and mind stimulating experience. It broadens the mind to consider what else is out there. Often we get blinkered with day to day that we forget to look at the wider angle. PURE Pursuits offers this!”
Daniel Brown, Managing Director, dmAfrica and 2018 Challenger (Land of the Midnight Sun, Norway)